Swot Analysis Keurig Green Mountain Essay - 935 Words

Introduction The latest Hoover’s market research and analysis indicate the coffee and tea are forecast to grow at an annual compounded rate of three percent. Keurig Green Mountain is the third largest manufacturer and distributor of coffee and coffee related products behind both Starbucks and Nestle. A survey conducted by the National Coffee Association confirms thirteen percent of people drink a single cup brewed coffee and accounts for $4.3 billion in sales (Oatman, 2014). To capture further market share and to rebound from a disappointing 2015, Keurig Green Mountain is considering expanding their operations into Ethiopia. This is a significant undertaking and one that comes with enormous risks. This paper explores the internal and external risks and opportunities of Keurig Green Mountain expanding into Ethiopia, the influence of microeconomic factors in the decision-making process, and the possible scenarios if projections fall short or exceed expectations. Internal Risks Bold moves present not only opportunities but exceeding risks. Variations can impact financial performance and account for these fluctuations should be part of a thorough analysis. Keurig Green Mountain finds themselves in this position as it relates to expanding their operations. In their 2014 Annual Report to their shareholder, they identify innumerable risks including slumping sales, distractions from their core business, changes in the industry, loss of a key strategic partner, inability toShow MoreRelatedSWOT Analysis: Green Mountain Coffee Roaster and Keurig Coffee Inc.2304 Words   |  10 Pagescompanies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as â€Å"a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design† (C36 in the book, [Dess et al, 2012]). G reen Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurigRead MoreEssay about Strategic Plan Part 2: Swot Analysis1083 Words   |  5 PagesStrategic Plan Part 2: SWOT Analysis The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will also weigh internal forces such as resources, goals, and intellectual property, as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunitiesRead MoreThe Revolutionary Coffee Company, And The Variables That Will Shape The Future Of The Company And Industry Essay1527 Words   |  7 PagesSection One – Background The Keurig case study is an interesting examination of the revolutionary coffee company, and the variables that will shape the future of the company and industry. The basis of the Keurig case study is the transition for niche product aiming for the mainstream success of everyday use by consumers in their homes, to one of the industry leaders among the coffee industry giants. â€Å"Keurig had been founded to commercialize an innovative technology that allowed coffee lovers toRead Morebusn 412 week 6 assignment1433 Words   |  6 PagesCase Study Report: Green Mountain Coffee Roasters and Keurig Coffee Course – Business Policy (BUSN 412) Student Name – Inderjeet Singh Subject – Assignment week 6 University – DeVry University Date – 06/14/2014 Case Study Report: Fresh Direct Company Information Company Name – Green Mountain Coffee Roasters and Keurig Coffee Website – http://www.greenmountaincoffee.com Founded in- 1981 Background/History/Company Timeline 1981- Green Mountain Coffee Roasters wasRead MoreKeurigs Swot Analysis (2008)964 Words   |  4 Pagespacks called K-Cups. Users of Keurig brewers can enjoy a cup of great tasting coffee, tea or hot cocoa every time. The cup of coffee is brewed in less than a minute, there is no need to grind coffee or use filters, and cleaning up is as easy as it gets. Keurig brewers use coffee portion packs called K-Cups. There are over 200 different blends and flavors available from 13 brands, including Newman’s Own, Tully’s, Celestial Seasonings, Bigelow, Emeril’s, and Caribou. Keurig is the leading single-cup brewingRead MoreCase Study Report :: Green Mountain Coffee Keurig Coffee Essays1357 Words   |  6 PagesName :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed amp; Packaged Goods- Coffee Makers Background amp; History Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small cafà © and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was foundedRead MoreStrategic Management - Green Mountain Coffee Roasters8502 Words   |  35 Pages1. QUESTION ONE Undertake a SWOT analysis of the organization in the case. A SWOT analysis of Green Mountain Coffee Roasters reveals the following : 1.1 Strengths i. Product Consistency By utilizing state-of-the-art roasting software, GMCR is therefore able to maintain their level of product consistency, ii. Unique Products Its key success is in differentiating its coffees. The coffee beans have been carefully selected and then roasting them in small batches to ensure consistency and to maximizeRead MoreKeurig Case Study1409 Words   |  6 PagesKeurig Case Study I. Overview Meaning excellence in Dutch, Keurig, was founded in 1990 by Peter Dragone and John Sylvan. The founders were on a highly caffeinated mission to completely alter the coffee industry with the underlying belief that coffee should be served fresh by the cup. They wanted to bring the gourmet coffeehouse experience to both the home and the office. Dragone and Sylvan wished to not only make this possible, but to do so in a satisfying, convenient and efficient way. Read MoreGreen Mountain Coffee1353 Words   |  6 PagesBACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small cafà © in Waitsfield, Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc, and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s websiteRead MoreGreen Mountain Coffee Case Study Essay3850 Words   |  16 PagesMarketing Analysis for Green Mountain Coffee Roasters, Inc., Single-cup coffee brewer market Table of Contents Green Mountain Coffee Roasters 3 Competitor Analysis 5 Market Analysis 10 Environmental Analysis 14 Recommendations 16 References 17 Green Mountain Coffee Roasters Green Mountain Coffee Roasters opened as a cafe in 1981 in Vermont. They roasted their own coffee and before long, demand grew